Unlike Captain Action, however, the costumes came with the figure and were not sold separately. Similar to Ideal Toy's Captain Action line, these figures featured cloth costumes that fans could remove. In 1972, the Mego Corporation, made a landmark deal and secured the licenses to create toys for both National Periodical Publications (later DC Comics) and Marvel Comics. Ideal Toy's released only three costumes for Action Boy to change into, one of them being Robin, Batman's sidekick. In 1967, Ideal released a partner figure for Captain Action, his youthful sidekick, Action Boy. Batman's accessories included a blue Batarang, a flashlight, and a drill, which could all be attached to the figure's utility belt. This Batman costume was detailed with a horizontally striped cape as well as a black and gold chest emblem (the costume set was available with both metal and decal chest emblems). Because of Batman's growing success in the mid-'60s, a Batman costume was included in Captain Action's arsenal.

Parents could also buy additional superhero costumes that were sold separately, and kids could take Captain Action's costume off and replace it with one of several superhero costumes based on famous comic book characters.Īlso in 1966, the ABC Television Network launched a live-action Batman TV series. The Captain Action figure came dressed with a cloth superhero costume, hat, ray gun, and a sword, ready for kids to enjoy. Joe line, which followed the standard action figure scale of 12'. In 1966, the Ideal Toy Company launched a line of superhero action figures called Captain Action in response to Hasbro's popular G.I. Very few remain in existence, and they have been described as the 'holy grail' for vintage Batman toy collectors. It was about 4 inches tall (10 cm) and came with a multitude of accessories including cuffs, batarangs, and a fire extinguisher. The Marx Toy Company produced the first ever posable Batman action figure in the mid-1960s. These were then given away as carnival prizes at local fairs during the 1940s. The first Batman action figures were lead figurines of Batman and Robin. ( Learn how and when to remove this template message)īatman action figures have been produced since the 1940s. JSTOR ( August 2010) ( Learn how and when to remove this template message).

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